Celeste (Claire) Wang · Data & Business Analytics

I turn messy data into decisions—and decisions into growth.

Dual-track professional across Data/BI. I build KPI systems, funnels, and narratives leaders can trust.

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8+

years exp

180+

data sources integrated

35%

conversion lift (select funnels)

SQL · Python

Power BI · Tableau

About

MBA (Data Analytics) with ~8 years across BI & growth analytics. I build practical systems: KPI maps, dashboards, and concise narratives that move decisions forward.

Currently: Data Analyst @ Nexus (US).
Previously: Baidu (Commercial Analytics), BDP (BI), ThreatBook (security data), ByteDance (funnel/retention-A/B testing).
Tooling: SQL, Python, Power BI, Tableau, Excel, Salesforce CRM.
Focus: funnel/retention, GTM analytics, KPI dashboards.

Focus

Data / BI Analytics

SQL · Python (Pandas/NumPy) · Power BI · Tableau
KPI dashboards, funnel & churn analysis, A/B testing
CRM/ERP data, pipeline hygiene, GTM telemetry

Funnel / Retention

Instrumentation, cohort views, CLV heuristics
Anomaly detection & opportunity sizing
Experiment design & readouts

Storytelling

Metrics → narrative → decision
Exec & GTM cadence enablement
Data contracts & lineage

Analytics Demo

Monthly Users & Signups

Acquisition Split

Case Studies

Nurex Link — BI Platform

Unified funnels across 180+ sources

Built Power BI dashboards unifying marketing, product, and CRM telemetry; standardized metrics and lineage; select funnels saw ~35% conversion lift after hygiene + interventions.

Power BI · SQL · Python Data contracts & lineage Funnel hygiene → lift

Baidu — Commercial Analytics

KPI instrumentation at scale

Partnered with business units to define KPIs, instrument events, and build self-serve dashboards supporting exec and ops rhythms; accelerated decision cycles.

Tableau · SQL Self-serve KPI portal Ops/exec cadence

Skills

SQL

Python

Pandas

NumPy

Power BI

Tableau

Excel/Sheets

Salesforce CRM

A/B Testing

ETL

API Integrations

Storytelling

Experience

Nexus

2024.12 – Present

Data Analyst

Integrated 182+ data sources into unified funnels and KPI views.
Built Power BI dashboards driving exec and GTM visibility.
Implemented hygiene on CRM pipelines; select funnels ↑ ~35.2% conversion.

Baidu

2019 – 2022

Commercial Analytics

Partnered with BU stakeholders on KPI definitions & instrumentation.
Delivered Tableau dashboards and cohort/funnel analyses for growth.
Enabled faster decision cadence via self-serve analytics.

BDP

2016 – 2018

BI Analyst

Built foundational BI views, ETL routines, and reporting packs.
Collaborated with ops & finance for weekly KPI reviews.

Let’s build something measurable.

Open to data/BI roles (US remote/hybrid; Singapore/Dubai on-site). I turn data into decisions stakeholders can trust.

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